Sunsets can turn the sky pink because of a phenomenon called scattering, in which the higher-wavelength blues and violets are scattered, leaving the lower-wavelength yellows, oranges, and reds to be more visible. Factors like pollution, humidity, time of year, and clouds can also affect the intensity and coloring of sunsets.
To answer this question, I'm going to break it down into three parts:
All visible light appears white to us, but is actually comprised of a spectrum of different colors that each have their own distinct wavelengths. Red is on the lowest end of this spectrum and blue is on the highest end. (Side note: Violet is actually on the highest end of the light spectrum but we can't see violet nearly as well because of how our eyes work.)
When sunlight passes through the atmosphere, it is scattered in all directions due to all the gases and particles in the air. Blue light is more susceptible to this scattering because of its higher wavelength. This is why we see a blue sky most of the time.
During a sunrise and sunset, the Sun's light has to travel a greater distance to us. This presents more opportunities for the higher-wavelength blues and violets to be scattered, leaving lower-wavelength yellows, oranges, and reds to be more visible.
Here are some factors that alter the appearance of sunsets and sunrises:
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